Three Founders, One Mission: Behind the Brands Going Waterless

Sarah recently joined fellow founders Kate McLeod and Ericka Rodriguez (Axiology) in a Plastic Pollution Coalition conversation on tackling plastic waste in personal care. The discussion highlighted how these women identified the problem, then used their ingenuity and entrepreneurial grit to create waterless, plant-based products that eliminate the need for plastic packaging—proving that sustainability and performance can thrive together.

In the webinar, you’ll hear:
    • The benefits of waterless formulations and why they’re key to reducing plastic.
    • Behind-the-scenes stories of how each brand began (spoiler: it all started in their kitchens).
    • The bigger, systemic changes these founders dream of to address the world’s plastic pollution crisis.
Panelists:
    • Sarah Spliethoff – Founder of Sunniemade, a brand on a mission to bring plant-powered, joyful, and plastic-free self-care essentials to life.
    • Ericka Rodriguez – Founder of Axiology, a cruelty-free, plastic-free, and vegan makeup line launched in 2014 with sustainability at its core.
    • Kate McLeod – Co-Founder & Formulator at Kate McLeod, creator of the plant-based Body Stone, a waterless, solid moisturizer crafted with over 80% cocoa butter.

Moderator: Nichola Gray, Co-Founder & CEO of Kate McLeod.

Watch here: How Waterless Products Make Plastic-Free Packaging Possible