Dear friends and customers,

As I reflect on 2025, I'm filled with gratitude for the community, partners, and retailers who helped us grow our impact — in people, planet, and purpose. Your support and loyalty constantly reminds me to keep going and keep growing. This year was all about expanding sustainably, showing up for our local community, and deepening mission across every part of our business. Here are just some of the ways we created meaningful impact this year:


We spared more than 14,000 plastic containers from landfills.

In 2025, we are proud to report that our products replaced more than 14,000+ plastic containers — eliminating demand for toxic materials that would otherwise end up in our landfills and environment. With your help, we are making a huge impact in our mission to reduce single-use waste and protect the ecosystems we love.


We invested in our planet year-round.

Giving back is at the heart of what we do. This year:

  • We continued donating 1% of all sales to reforestation efforts.
  • During Earth Month, we boosted that to 10% of sales, partnering once again with our friends at the Western Resilience Center in Steamboat Springs to support environmental resiliency in our mountain community.


We offset our carbon emissions.

Every year, we challenge ourselves to go further — both in product and in footprint. In 2025, we offset 100% of carbon emissions from all orders placed through our website, bringing us closer to our long-term climate goals.


We showed up in our community.

One of the most meaningful parts of 2025 was getting to connect with our community face-to-face. We spent time at the Steamboat Farmers Market, meeting customers, sharing our mission in person, and celebrating the power of small, values-driven businesses coming together. Being part of a local market — surrounded by growers, makers, and neighbors — was a grounding reminder of why we do this work.


We came to a store near you.

We expanded where you can find Sunniemade, both IRL and URL:


We launched our partnership with Thrive Market, an incredible aligned partner that’s helped us bring plant-powered self-care to so many new sustainable shoppers.


We attended Newtopia Now in Denver, connecting with amazing retailers who share our values and vision.

 

What’s Next?

In early 2026, we’re launching in Mother’s Market (California’s beloved natural grocery chain) and partnering with two new distributors to further expand our reach coast-to-coast. Next year, count on us to continue offering our effective, clean formulas, expand our retail reach, and further our commitment to environmental giving. Thank you for choosing Sunniemade — for your self-care routines, your values, and for making impact a part of every purchase. We couldn’t do this without you.

From my family to yours — thank you. Here’s to a greener, gentler, more empowered 2026.

Sarah
SARAH SPLIETHOFF
Founder & Owner